MEDFORD - Success as it is defined by the Tufts University men's lacrosse program under the direction of head coach Mike Daly is highlighted as a model for rebuilding in a recently-released book by a pair of leadership consultants entitled Team Turnarounds - A Playbook for Transforming Underperforming Teams.
Written by Joe Frontiera and Daniel Leidl, who co-manage Meno Consulting, Team Turnarounds tells the stories of several organizations who overcame lackluster performance and achieved their goals. In six steps, the book explains the methods used by these teams and corporations to serve as a how-to for other managers to improve the performance of their outfits.
The Tufts lacrosse story stands among the chronicles of several national brands in the book. Reversals in fortune by National Football League teams such as the Philadelphia Eages, Indianapolis Colts and Pittsburgh Steelers are detailed. Strategies employed by businesses (Domino's Pizza) and entertainment franchises (the Broadway play Spider-Man: Turn Off the Dark) are also included.
In a chapter titled "Achieving Success," Team Turnarounds explains how Coach Daly and the Jumbo program define success as a way of life. After taking the reins of a team that had not won a conference game in two years, Daly and his staff guided Tufts to winning the NCAA championship in 2010. However, beyond the tools used to reach that milestone, the chapter focuses on the program's approach to this success as a beginning. How the team continues to pursue success after winning the title - after reaching its goal - is the more valuable lesson.
Frontiera and Leidl write, "Throughout their transformation, (Tufts has) developed an understanding of success as something to continually strive for in all aspects of life."
By striving for excellent grades, pursuing noble careers, developing meaningful relationships, and focusing on leadership among other objectives, the Jumbos "view success as the pride that comes with working obsessively on the details, with being the best they could be in every way possible."
Ultimately, the chapter conclues, "The Jumbos are one of the top teams in the nation, but there's more to achieve, more success to define and pursue."
The book's back cover features praise from Dan Kraft, Director and President – International of the Kraft Group, which owns the New England Patriots among other holdings, 1987 Tufts graduate, and a Tufts Trustee. He also played lacrosse for the Jumbos.
"As a member of the New England Patriots and an alumnus of Tufts University's lacrosse program, I've been in the trenches with organizations fighting to get ahead and striving for the winner's circle. Team Turnarounds advances a developmental process that not only captures how to be a winner, but also uses everyday stories to guide people with big goals forward and motivate any leader to strive to be greater," Kraft wrote.
Leidl, the book's co-author, earned a master's degree in child developement at Tufts in 1998. He was an assistant coach for Tufts lacrosse that spring, which was the season before Daly was promoted to head coach. Leidl's sister Kaitlyn currently plays for the Tufts women's team.
In a sampling of reviews on Amazon.com and at the Barnes & Noble website, the book is consistently receiving five-star recommendations as a blueprint for improving team performance,